Case study 02 · Web app
Compass Type
Compass Type helps students, graduates and career-changers find careers that fit them. We built the web app: a structured assessment, AI-written reports, user accounts and paid plans.
- Web app development
- AI integration
- Payments & accounts
- Location
- Online
- Project
- Web app
- Live at
- compasstype.com
The live homepage, top to bottom — scroll inside the screen
The brief
What they needed.
Career tests are usually either too shallow to be useful or too expensive for students. Compass Type wanted an in-depth assessment that anyone could take free, with a detailed personal report available at a low price.
That meant building a real product — long-form assessment, scoring, report generation, accounts and payments — not a marketing site.
The build
What we delivered.
Structured assessment
A 70-question assessment across nine chapters — interests, strengths, work style, values, learning habits, practical constraints and outlook — with progress saved so users can stop and resume.
RIASEC scoring
Answers scored against the RIASEC model, a widely used occupational classification framework.
AI-generated reports
Each user gets a written report profiling them and recommending careers, generated from their results.
Accounts and plans
Sign-up and login, a free assessment, a one-time paid report and a monthly subscription.
Growth pages
Sample report, pricing, FAQ, a career exploration hub and a school partnership programme.
Why it worked
The thinking behind it.
Every decision on this build answers to the people the site is for. Here is the reasoning.
01Free first, paid once it has earned it
The full assessment costs nothing, so there is no barrier to starting. People only meet the paid report after they have put in the time and seen their results, which is the point where a deeper report is worth paying for.
02Long, but built to be finished
Seventy questions is a lot to ask. Splitting them into nine short chapters and saving progress turns one long form into something people can finish over a few sittings.
03Grounded in a recognised framework
Scoring against RIASEC, a widely used occupational model, sets Compass Type apart from throwaway personality quizzes and gives parents and schools a reason to trust the results.
04AI where it adds depth
The structured scoring produces the results; AI turns them into a written, personal report. That brings counsellor-style detail to a price students can afford.
Aquarian Systematic Resilience (ASR) is a strategic research and advisory firm focused on critical infrastructure resilience, with offices in Karachi, Abu Dhabi and Singapore. We built their website.
Read the case study
Want a build like this?
Tell us what you're building and we'll scope it in a free 45-minute discovery audit.
Book a free discovery audit45 minutes · Free · No commitment